Promotion timeline for China e-commerce 2020

  • China’s e-commerce platforms including Alibaba offers various promotions differing every month. Looking at Tmall/Taobao’s promotions, there seems to be a certain patterned annual events that occurs at a specific time of year. About 80 promotions take place in one year, and MeasureChina has summarized a dozen of them that is essential for brand managers to know.
Figure1. Annual promotion timeline | Source: MeasureChina

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