Rising ingredient “Zinc”

Ingredient is the center of attention

  • As beauty industry matures, consumers pay more attention to ingredients of cosmetics products. More and more Chinese consumers are going toward that direction
  • Ingredients that is highly loved by Chinese consumers now are the ones such as hyaluronic acid and nicotinamide that is effective in brightening and moisturizing. This is exactly in line with the features that people require from skincare products
  • Figure1 below shows the revenue of products that is under each ingredient name as keywords, for Jan-Aug 2019.
Figure1. Revenue trend of products with the ingredients | Source: MeasureCommerce
  • In August 2019, the revenue of products including the keyword nicotinamide reached 470 million yuan. Considering that the revenue of total skincare category for August was 4.8 billion, the products associated with nicotinamide takes up about 10% of skincare market size
Figure2. Weibo engagement trend for major ingredients | Source: MeasureInfluence
  • Monthly trend of the number of postings also shows that nicotinamide and collagen are the center of attention for many consumers

What is zinc?

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