Single’s day series1. Initial promotion strategy of beauty players for single’s day

Alibaba, marking its 11th single’s day, is embarking on new attempts such as extending event period and diversifying contents. Brands are also diversifying their contact points and enjoying synergies with changing event formats.

Single’s day(光棍节) 2019 Event schedule

  • Single’s day is one of the biggest discount events together with 618 promotion, and it lasts for the whole month. Some brands started its promotions as early as September. The following table shows major events for this year’s single’s day.

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